NEW YORK — Nearly all (97%) of primary shoppers report that they use coupons at supermarkets, according to research from the Promotion Marketing Association’s Coupon Council. Likewise, 89% of the overall population report that they use coupons when shopping for grocery, household and health care items at supermarkets, according to the Internet survey of 1,000 people. Coupon users report an average of 7% savings on their grocery bill with coupons. “Consumers love coupons — they are a great ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.