MENLO PARK, Calif. — Only 2% of consumers who use social media such as facebook.com or twitter.com said they use the sites regularly for guidance on grocery purchase decisions, according to a report by Knowledge Networks here. However, 13% said they sometimes use those media to help make grocery purchase decisions, the report indicated. Although 83% of people aged 13 to 54 participate in social media, less than 5% of them turn to those sites for guidance on purchase decisions, the report ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.