CHICAGO — Despite being more optimistic about the economy as they approach this winter holiday season, consumers will reserve a more prominent place for private brands at their holiday tables, according to a survey of 1,000 households conducted by Information Resources Inc. Nine in 10 respondents plan to include store brands in their holiday meals this year, up from 87% last year, with the majority of these consumers (79%) doing so to stretch holiday budgets. Sixty percent of consumers ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.