LIVONIA, Mich. — CPG marketers distributed 305 billion coupons in 2011, an 8.1% decrease from 2010, according to a new report from NCH Marketing Services, a Valassis company. The Annual Topline U.S. Consumer Packaged Goods Coupon Facts Report noted that the decline in 2011 reflects the fact that 2010 was a record-setting year for coupon distribution, which increased markedly during the recession. Volume in 2011 was up by 20 billion over 2007 levels. Despite the decline in ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.