ORLANDO, Fla. — The Joint Industry Coupon Committee (JICC), the industry group that sets coupon policy, is forming a subcommittee that will address coupon fraud, and is seeking participants. The subcommittee will develop a "reverse database" of counterfeit coupons that retailers can use to reject coupons identified as being in the database, said Lauri Martin, senior manager of coupon strategy or Coca-Cola Refreshments, during a presentation yesterday at the U Connect Live conference here. ...
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