ST. PETERSBURG, Fla. — Visitors to stand to benefit from a new function that lets users maximize savings by viewing product-related video. The value of a coupon for $1.40 off NatureSmart Ester-C, for instance, jumps to $1.85 for viewers of a 20-second commercial, and an offer for $1.10 off Nature’s Bounty Vitamins or Supplements increases by 50 cents. “We’re really trying to take advantage of the flexibility and interactivity that being online ...

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