TAMPA, Fla. — Delhaize America is gearing up to launch the “My Essentials” line at its Hannaford, Food Lion, Harvey’s, Bloom and Sweetbay banners. The corporate brand will encompass over 500 staple items priced comparably to private labels at Wal-Mart, Target and Aldi, Sweetbay spokeswoman Nicole LeBeau, told SN. Items in the line are free of trans fat with limits on sugar and sodium. A front-of-pack label calling out fat and calories on My Essentials will supplement the Guiding Stars ...
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