WESTLAKE VILLAGE, Calif. — Pharmacy customers who participate in flat-rate generic prescription pricing programs, such as those charging $4 for a 30-day supply, have considerably higher levels of satisfaction, compared with customers who don't participate in these programs, according to the J.D. Power and Associates 2008 National Pharmacy Study released yesterday. "Flat-rate generic prescription pricing programs are becoming increasingly popular among pharmacies," said Jim Dougherty, executive director of the health care practice at J.D. Power and Associates. "While low price alone is not a guarantee of satisfaction, customers find these programs especially appealing because of the low prices, and pharmacies may be able to attract new and repeat customers with the simplicity of the programs." The study also reported that supermarket chains such as Hy-Vee, Publix, Ralphs and Wegmans rated highest in customer satisfaction in their respective segments, the company reported.
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