LONDON — Customer analytics firm Dunnhumby, a subsidiary of global retailer Tesco, said Monday it has agreed to acquire social-media marketing firm BzzAgent, based in Boston. Terms were not disclosed, but a report in the Boston Herald said the price was $60 million, provided BzzAgent meets certain performance goals over a five-year period. Dave Balter, founder and chief executive officer, BzzAgent, will continue in that role and will report directly to Simon Hay, CEO of Dunnhumby. "We try ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.