NEW YORK — Thirty-four companies from throughout the produce supply chain yesterday endorsed a new plan to implement a common standard for produce traceability by the end of 2012. Developed by the Produce Traceability Initiative — a program administered by the Produce Marketing Association, the United Fresh Produce Association and the Canadian Produce Marketing Association — the plan will involve adopting a standardized system of case bar-coding for all produce sold in the United States, ...

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