WIMBERLY, Texas — Less than a third of CPG companies in a recent survey said they measure the return on investment in their category management functions, according to a study released this week by the Category Management Association here. Of the 66 CPG companies surveyed, 27% said they measure ROI. "The survey was a good initial assessment, and we know that CPG companies are measuring ROI," said Donna Frazier, CMA founding director, in a prepared statement. "This type of benchmarking is ...
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