ARLINGTON, Va. — Food Marketing Institute here yesterday said it would launch a private-label initiative “to provide industrywide leadership, education and advocacy” for private-brand products. “This initiative is a call to action for all sectors of the industry and all classes of retail trade to highlight the exceptional value of store brands to consumers, especially in these challenging economic times,” said Leslie G. Sarasin, FMI’s president and chief executive officer, in a prepared ...
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