NOVATO, Calif. — More than half of more than 500 households in a recent survey indicated that their impressions of both Wal-Mart and Target have improved as a direct result of expanded grocery inventories in their supercenters.
The survey, by Q&A Research here, also showed that those who have shopped at a Target or Wal-Mart supercenter consistently rate them comparable to — or better than — traditional supermarkets in some areas, including everyday low prices, availability of both generics and name brands, shopping convenience, ample parking, and overall shopping experience.
However, there is a "very strong disparity" between the actual experiences of those who have shopped for groceries at these stores vs. the perceptions of those who haven't, said Warren Pino, president of Q&A.
"I think there is a certain proportion of the population that, regardless of how the economy affects them, is hesitant to buy produce and meats from stores that have traditionally sold them clothing and sundries."
Read More of Today's Headlines