CHANDLER, Ariz. — Food City, the Hispanic-oriented format operated by Bashas’ Supermarkets here, has launched a new campaign that aims to cheer up customers during tough economic times. The campaign will be based on the upbeat song “Que Rico el Mambo” by Perez Prado, the Cuban-born artist credited with bringing the mambo to popularity in the 1950s. The campaign, which also includes a colorful new circular, highlights the everyday low prices and value Food City offers to shoppers, Food City ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.