NEW YORK — Food Emporium here on Tuesday unveiled its first-ever tie-in with Madison Square Garden to promote a new partnership between two varieties of authentic Italian cheese. The cheeses involved are Parmigiano Reggiano and Grana Padano, two hard cheeses that have European Union Protected Designation of Origin status. The two varieties had long been rivals but have come together in a new marketing consortium. Buonitalia, a Rome-based governmental agency that seeks to promote authentic ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.