SAN ANTONIO — Food Lion is using 120 overlapping cameras in two lab stores to track and analyze each consumer transaction from the point they enter the store until they make their purchase, Rick Anicetti, chief executive officer of Delhaize America Shared Services, told attendees at the IRI 2010 Reinventing CPG & Retail Summit here Tuesday. "Loyalty card data will not tell me which aisle the customer went down and whether they made the transaction they intended to or not," he said. "It ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.