SALISBURY, N.C. — Food Lion will soon hit the road with its “Guiding Stars 3 Star Kitchen” mobile marketing tour. As part of its effort to promote the recent launch of the Guiding Stars Nutritional Navigation System in its Food Lion and Bloom stores, the retailer has retrofitted an 18-wheeler trailer in the Guiding Stars’ signature lime green color. The mobile unit will serve as the venue for an interactive exhibit designed to engage potential shoppers in making better food choices. As the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.