SALISBURY, N.C. — Food Lion will soon hit the road with its “Guiding Stars 3 Star Kitchen” mobile marketing tour. As part of its effort to promote the recent launch of the Guiding Stars Nutritional Navigation System in its Food Lion and Bloom stores, the retailer has retrofitted an 18-wheeler trailer in the Guiding Stars’ signature lime green color. The mobile unit will serve as the venue for an interactive exhibit designed to engage potential shoppers in making better food choices. As the basis of the Guiding Stars’ system, food items receive one-, two- or three-star ratings based on their nutritional content. The trailer’s interior will feature each of these food groups in separate rooms, with accompanying recipes and food samples, while the exterior will be home to “Star Sprouts Kid Zone” with kid-friendly activities. “We are very pleased to have the Guiding Stars system in our stores now,” said Ken Mills, vice president of sales and marketing for Food Lion, in a statement. “A simple, at-a-glance way to shop nutritiously, Guiding Stars can be proven through the actual shopping experience, and this tour takes a sample experience out of the stores and into the community.”
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