EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market here said it has introduced 27 new exclusive California wines, all sourced from the state's premium wine-growing regions. The new wines, broken into seven new lines, are priced from $3.99 to $19.99. They are being sold under the names I Heart CA, Wink, PCH, Cloud Valley, WineWrights, Barrel Ranch and Open Field.
SIGN IN TO ACCESS THIS ARTICLE
Registering for Premium Content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.