EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market has gotten such positive feedback about its kid-friendly Goodness line that it’s looking to its other private labels for suitable additions. Products deemed appropriate would be shrunk into child-sized portions in some cases, and packaged in kid-friendly containers with a cartoon motif. Currently, 24 fresh and Center Store items priced from $1.19 to $3.99 are included in the line that was expanded from a handful of products earlier ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.