EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market gave away over 200,000 reusable bags to customers between September 15 and September 30. Coupons for the free canvas bag were available to customers on mailers and flyers, as well as through Friends of Fresh & Easy and the grocer’s Facebook fan page.
Bags were also given away to customers as part of grand opening celebrations at stores opened in California during the month of September.
"We are trying to remove barriers for customers so they use and re-use their reusable bags," said Roberto Munoz, Fresh & Easy's neighborhood affairs director.
Since opening its first store in November 2007, Fresh & Easy has given away over 800,000 reusable bags at store openings, events and through giveaways.
To ensure reusable bags are available to all customers, Fresh & Easy offers several different bag options, including a large organic bag for $2.99, a bottle bag for $1.99 and a logo canvas bag for only 99 cents.