EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market here said it plans to begin an in-store campaign next month to promote sign-ups to its “friends of fresh & easy” email service.
The service, launched late last year, enables consumers to receive emails containing news and special offers, the company said. Simon Uwins, the chain’s chief merchandising officer, said more than 45,000 people have registered with the service — an average of 5,000 a week since the program was launched ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.