EL SEGUNDO, Calif. — Tesco's Fresh & Easy Neighborhood Market here plans to launch its first-ever advertising campaign Wednesday pointing out how it saves customers money by keeping things simple. Writing on his blog, Simon Uwins, chief marketing officer, said the 125-store chain has always sold better, fresher products at cheaper prices, "but there's one recurring point we hear — you can't be both better and cheaper, as you're only a small store. And small stores are either more ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.