CARROLLTON, Texas — G.E. Foodland here, which operates Elrod's Cost Plus stores and in Foodland Market stores, reports that it has successfully offered a store credit card to credit-challenged customers that serves as a short-term "micro-loan" with a fixed rate. The year-old Charge It + Card program, from Fort Worth-based Essentia Financial, was designed to meet the needs of the 36 million U.S. households that "occasionally run out of funds and need another payment option to purchase ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.