PITTSBURGH — Giant Eagle here has launched a review seeking a new ad agency, the company confirmed to SN yesterday. The Richards Group, Dallas, is the chain’s current agency for creative services. The review does not include Giant Eagle’s media-buying agency, RJW Media, based here. Reports said Giant Eagle has hired Ark Advisors, New York, to conduct the search to succeed The Richards Group. Read More of Today's Headlines
SIGN IN TO ACCESS THIS ARTICLE
Registering for Premium Content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.