CARLISLE, Pa. — Giant Food Stores here has named Communispace, Boston, its Marketing Vendor of the Year. For Giant, Communispace developed “The Shoppers’ Idea Exchange,” a private, online community that gathers ongoing feedback from customers about their behaviors, thoughts and emotions around meal-planning, comparison shopping and budgeting, among other areas. This past year, Giant used this tool to understand the impact of the economy and the changes being made by shoppers to deal with ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.