WAYNE, N.J. – Toys “R” Us is catering to time-pressed parents with a new department featuring packaged food, beverages and other items typically found in a food store.
The “R” Market department is located in the front of more than 260 of the company’s 585 Toys “R” Us stores. Additional “R” Market locations will roll out across the country later this year. “R” Market features nearly 1,300 items, including snacks, beverages, laundry and cleaning supplies, health and beauty care items, diapers, infant formula and baby food.
“As part of our business strategy, we are continually focused on improving the shopping experience for customers in our stores. This includes looking for new ways to provide busy parents with the convenience of finding everything they need for their kids under one roof,” Jerry Storch, chairman and chief executive officer, Toys “R” Us, said in a statement.
The goal of the shop is to position Toys R Us as a one-stop shopping destination for families and kids. Each “R" Market features snacks like chips, puffs and pretzels, cookies and crackers, fruit snacks, cereals and nutrition bars, as well as juice boxes, and bottled water. Paper goods include napkins, paper towels and toilet paper. Baby food and infant formula brands include Gerber Earth’s Best Organic, Similac, Enfamil and Nestlé Good Start.
A dedicated candy section contains chocolate, lollipops, novelties like Pez dispensers, cotton candy, mints, and sour and hard candies, along with a wall of theater candy boxes.
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