SAN ANTONIO — H.E. Butt Grocery’s new ad campaign, unveiled in a 60-second commercial during the Super Bowl, positions its stores as a source of value during these tough economic times, H-E-B officials said. The “No Store Does More” campaign features print, radio and television ads, as well as in-store signage. It stresses that H-E-B provides its customers with about $200 in in-store coupons and places thousands of items on sale every week. “We are very proud of the value and quality we ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.