SAN ANTONIO — H.E. Butt Grocery Co. has signed celebrity spokesperson Jennette McCurdy, co-star of Nickelodeon’s iCarly, to star in its new Gear Up for Back-to-School ad campaign. The campaign launches on July 13 and runs through Aug. 31 in Texas. It will feature McCurdy in a series of TV and newspaper ads, outdoor boards, in-store signage and the "My H-E-B Texas Life" publication. An online component also plays heavily into the campaign and includes a presence on heb.com and on H-E-B’s ...

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