ROSEMONT, Ill. — Because of continuing difficulties with the economy, half of the revenues generated by Marsh Supermarkets comes from items on promotion, said Mark Heckman, vice president of marketing for Indianapolis-based March, in a presentation Tuesday at the LEAD Marketing Conference here.
That compares with 35% of sales being promotion-driven two years ago.
"If we don't write an ad that drives at least 50% of our items to be sold on promotion, we don't have a successful sales week," Heckman said. "That's just the new reality we're living in."