SCARBOROUGH, Maine – Hannaford Supermarkets has launched an online game to underscore the value of its private label. A price check quiz featured at Hannaford.com lets shoppers see for themselves how much they can save by switching to private label. “We’d like you to switch, but how much do you really save?” Hannaford says in promotional materials. The quiz features two questions comparing a national brand to a private label. Players must guess how much they save — 5%, 15% or 35% — by ...

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