NASHVILLE, Ga. — Headquartered here in rural South Georgia, Harveys Supermarkets has created a marketing strategy that understandably caters to its small-town traditional roots. Yet Harveys, an 81-store division of Delhaize America that includes 70 Harveys and 11 Reid's supermarkets, is savvy enough to know that even rural shoppers are gravitating to big-market high-tech tools, which are increasingly factored into marketing plans. Such traditional and modern approaches are part of what Lisa ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.