WINSTON-SALEM, N.C. — Catering to all those who will make New Year’s resolutions to lose weight or eat better, Lowes Food Stores will host a healthy eating-themed Twitter party on Jan. 5.
The party, to be held Wed., Jan. 5 at 10 a.m. EST, is open to all those who follow “@lowesfoods” on Twitter and search for the party tag “#healthyeating.” As an incentive for shoppers to participate, Lowes will award two, 30-minute healthy eating consultations and a $25 Lowes Foods gift card during the event.
A Twitter party is a virtual party discussing a topic using the Twitter platform. Most Twitter parties have a host to keep the party on topic The host for Wednesday’s party is Cindy Silver, Lowes’ corporate nutritionist.
Silver is part of Lowes’ newly launched Savvy Shoppers, a five-person team of employees and consumers charged with helping shoppers make the most of their food-shopping experience. The “Savvy Shopper” team writes blogs, and provides recipe suggestions, money saving ideas and suggestions of other websites to visit.
Each week, a different member of the Savvy Shoppers team hosts a Twitter party.