DALLAS — Hy-Vee's longtime culture of focusing on the customer has produced a series of strategies that help the retailer succeed, said Mitch Streit, store director of Hy-Vee's 75,000-square-foot unit in Council Bluffs, Iowa. At the center of this approach is "making sure customers walk out of the store with an emotion that’s more positive than when they entered," he said during a session about customer experience management at FMI Future Connect 2011 here. Among the strategies he outlined: ...
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