WEST DES MOINES, Iowa — Hy-Vee has launched a mobile-phone couponing initiative called “Now Wows.” The exclusive coupons are valid for a specific day during limited hours. Once people sign up, they’ll receive up to nine test messages per week. Some will include special promotions, while others will feature “hot deals.” Subscribers can elect to receive certain types of coupons, such as grocery or produce. They can also specify at what time of day they prefer to receive the texts. “These ...

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