LAS VEGAS — What differentiates an independent store from a chain is passion — for the products they sell and the customers they serve — industry executives told a workshop session Monday at the National Grocers Association annual convention here. At Roche Bros. we do traditional media advertising on products and price, but our in-store execution personalizes it and takes it to a different level,” Ross Frederiksen, director of grocery and non-perishables for the ...

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