CHICAGO — Information Resources Inc. here and the Nielsen Co., New York, have formed a joint venture to recruit, maintain and process data from a common set of households to support the companies' separate IRI Consumer Network and Nielsen Homescan panels. Though the household pool will be owned by the joint venture, the techniques for delivering insights will remain proprietary to each company. It will begin operation early next year. The resource's foundation will be the existing Nielsen ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.