NEW YORK — Kellogg's opened the doors to its first Pop-Tarts World store here Tuesday in the Times Square section of Manhattan. The 3,000 square foot pop-up store and café features interactive displays like the Varietizer —a 16 foot vending machine that allows guests to create custom-mixed boxes of 12 Pop-Tarts on a touch screen. The cost is $12. Visitors can also customize silk screened Pop-Tart t-shirts, purchase branded merchandise and eat Pop-Tart-inspired fare like Pop-Tart sushi — ...
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