CINCINNATI — Kroger Co. has kicked off “Rico Summer” (flavorful summer), a Hispanic-themed promotion that starts with Cinco de Mayo and runs throughout the summer. A new bilingual website, ricosummer.com, anchors the promotion. The site includes games, recipes and digital coupons. On the site, once users select their Kroger banner and store of choice, they are presented with dates of sampling events. “Come to our live in-store demos,” Kroger states in promotional materials. “Delicious food ...
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