CINCINNATI — The Kroger Co. is building awareness of its Comforts-brand baby and toddler product line, with a contest to help name a yellow firefly prominently featured on Comforts packaging. “Tell us what you think our little, lovable bug should be named and you could win a $10,000 scholarship for your little one!” says Kroger in promotional materials. Kroger relaunched the 10-year-old Comforts line of products including diapers, formula and baby wipes, with new packaging and, in some ...

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