DALLAS — Retailers interested in courting shoppers who fall into the lucrative LOHAS (Lifestyles of Health and Sustainability) consumer segment must adopt a holistic approach when branding themselves as a sustainable grocer. “It’s not about one thing you do, it’s about everything you do,” Maryellen Molyneaux, president of the Natural Marketing Institute, told attendees yesterday at the Healthy Foods International Exposition and Conference here. “These consumers demand the best, not only when ...

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