CHICAGO — Though loyalty cardholders seek personalization, privacy is among the factors weighed by those considering whether to join, with nearly one-third (32%) believing that their privacy is an important attribute of any loyalty program, according to Mintel. CONNECT WITH SN ON TWITTER Follow @SN_News for updates throughout the day. One in 10 loyalty members (13%) polled expressed frustration with too much personal information being requested during enrollment, as ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.