CHICAGO — Though loyalty cardholders seek personalization, privacy is among the factors weighed by those considering whether to join, with nearly one-third (32%) believing that their privacy is an important attribute of any loyalty program, according to Mintel. CONNECT WITH SN ON TWITTER Follow @SN_News for updates throughout the day. One in 10 loyalty members (13%) polled expressed frustration with too much personal information being requested during enrollment, as ...
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