LAS VEGAS — Manufacturers are responding to the bottled water backlash by introducing flavored water varieties that tout functional benefits which differentiate them from tap water, according to Lynn Dornblaser, director of Mintel's custom solutions' group. Products that boast sea salts and low-sodium reformulations are also increasingly hitting store shelves, as are products that contain ancient grains, Dornblaser told attendees at the FMI Show here yesterday. "These grains are appealing to ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.