LUBBOCK, Texas — United Supermarkets is capitalizing on the success of store brands with its new Kristal brand of ice. Produced with 100% reverse-osmosis water derived through a five-step purification process, the product is the first corporate brand item the retailer has produced itself. "Once our plant is paid for and we're not servicing that debt we'll be able to make our product cheaper than paying someone else to do it," United spokesman Eddie Owens told SN. The retailer is shopping ...
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