DALLAS — Retailers and consumer packaged goods companies have the potential make shopper insights more actionable in a way that improves overall return, according to Trish Brynjolfsson, vice president, Brand and Industry Development, Catalina. The key is to use insights to more effectively build volume and loyalty and encourage trial of new items, she said during a session of FMI Future Connect 2011 here. "Leveraging shopper insights can achieve marketing objectives while improving ...

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