INDIANAPOLIS — When Marsh Supermarkets here detects customer unhappiness via its Facebook page or Twitter account, the chain reaches out to the customer to try to make amends, said Mark Heckman, vice president of marketing for Marsh. “We’re not talking to all of our customers every day, but when something happens that we feel is our fault, we have a pretty solid structure to make sure that someone that’s responsible for that area is in some kind of communication with that customer as ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.