NEW YORK — In a study of digital print-at-home coupons, Knowledge Networks here found 46% of redeemers were prior non-buyers of the product, compared with 34% for traditional print FSI coupons. Moreover, 77% of redemption volume for digital coupons is incremental, vs. 68% for print coupons. On the other hand, digital coupons yield a lower return on investment due to their higher redemption rates and the historically lower distribution costs for print FSIs, the study found. Overall, digital ...
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