MINNEAPOLIS — The vast majority of U.S. moms — 92% — will raid their kids' candy bags after trick-or-treating, finds a new poll from Supervalu. More than 40% of mothers polled are on the hunt for chocolate, with Snickers bars (18%), Reese’s Peanut Butter Cups (14%) and Twix (8%) the most desirable. As for children's preferences, 39% like “all types of candy,” followed by chocolate at 37%. Their least favorites are hard candy and licorice ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.