SCHAUMBURG, Ill. — Nine out of 10 Americans households will watch this Sunday’s Super Bowl at home or at a friend’s house rather than in a restaurant or bar, according to a Nielsen poll.
The majority of viewers (71%) plan to spend the same on food and drink this year, 15% will spend less, 5% more and 9% don’t know.
“At-home viewing of the Super Bowl is predominantly more of an opportunity for grocery stores, rather than other CPG retailers,” said Nick Lake, vice president, group client ...
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