CHICAGO — In 2008, food and drink claims classified as natural — including all-natural, no additives/preservatives, organic and wholegrain — were the most frequently featured on new products, according to the Mintel Global New Products Database. Globally, natural claims appeared on nearly one in four (23%) food and drink launches in 2008, a 9% increase from 2007. In the U.S., one-third of new launches highlighted these attributes, up 16% from 2007. "Although convenience and the environment ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.