SCHAUMBURG, Ill. — After years of tests and pilots, the launch of Nielsen Co.’s In-Store national syndicated data service and Pioneering Research for an In-Store Metric (PRISM) initiative has been put on hold indefinitely due to the nation’s financial climate. Developed in partnership with an industry consortium of retailers, manufacturers, agencies and The In-Store Marketing Institute, Nielsen In-Store is designed to provide a common industry metric to measure consumer reach in the store. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.